As you may have recently started noticing, the demand on businesses to produce video content is growing quickly. And YouTube video marketing in particular is a hot marketing topic. With video content growth projected to exponentially increase over the next few years, businesses are looking to include it in their marketing plan to increase exposure and sales.

Because the stakes are high and the area is technical, video marketing can be a bit daunting for young businesses to jump into. But rest assured, there is plenty of opportunity to grow your business with this marketing strategy.

This guide was created to help you walk through what you need to know about YouTube video marketing— from the basics to the technical—in order to give your business a boost using high-quality videos.

Use this guide to create a long-term video content marketing strategy. When done right, your videos will be a valuable asset that truly help your business and offer more to your customers. Quick marketing gimmicks will never provide more bang for your buck than a consistent approach to high-quality video marketing.

The time is now—there is no ignoring the video content market trend. You could be missing a huge opportunity to grow your business if you aren’t yet publishing video content.

Let’s get you started.