Creators know how to seize the moment.
After an influx in 2020, the creator economy has continued to grow, and each day bold individuals build audiences, create content, and leave their 9-to-5s behind.
We asked more than 1,200 creators about their plans for the year ahead—here’s what we learned.
There’s a new wave of full-time creators
Nearly half of the creators in our survey started building their audience in the last two years, and this new wave of creators is entering an established industry. 39% of creators work on their business full-time, and in the past year alone, 15% of creators left ”traditional“ 9-to-5 roles to pursue their creator business professionally.
Most of these creators balance multiple roles from day one of their creator journeys. Half of part-time and hobbyist creators also have a full-time job, while 20% of that group juggle creating alongside a part-time position.
There’s a new wave of full-time creators
Nearly half of the creators in our survey started building their audience in the last two years, and this new wave of creators is entering an established industry. 39% of creators work on their business full-time, and in the past year alone, 15% of creators left ”traditional“ 9-to-5 roles to pursue their creator business professionally.
Most of these creators balance multiple roles from day one of their creator journeys. Half of part-time and hobbyist creators also have a full-time job, while 20% of that group juggle creating alongside a part-time position.
